Welcome to the B2A Economy

The primary users of the Internet are no longer human. They're AI agents.

Agents now make up the majority of web traffic, write more than half of new articles published online, and generate most of the code pushed to production. This is what the early stage of a platform shift looks like: adoption is measurable, but the business models it enables mostly aren't visible yet.

The Web gave businesses a storefront anyone could visit; mobile put that storefront in everyone's pocket. AI has already changed what people can do, but its transformation of distribution is just beginning.

As agents move from answering questions to completing tasks, they'll increasingly decide which products to use, which services to subscribe to, and where to spend money on our behalf. Businesses that treat agents as first-class customers have a shot at a wave of growth.

Those that don't may find themselves under threat. For years, retailers and platforms built walls to keep bots out.